Home / Technologies / Microsoft Advertising UET vs Google Publisher Tag (Ad Manager)
Microsoft Advertising UET vs Google Publisher Tag (Ad Manager): who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 59,191 for Microsoft Advertising UET, about 1.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Microsoft Advertising UET | Google Publisher Tag (Ad Manager) |
|---|---|---|
| .com on .com | 38,472 | 32,170 |
| .uk in the UK | 3,295 | 602 |
| .net on .net | 1,160 | 2,259 |
| .org on .org | 1,034 | 2,157 |
| .de in Germany | 2,176 | 837 |
| .br in Brazil | 467 | 1,672 |
| .se in Sweden | 327 | 1,724 |
| .au in Australia | 1,245 | 724 |
3,121 sites run both at once.
Questions
Which is more popular, Microsoft Advertising UET or Google Publisher Tag (Ad Manager)?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 59,191 for Microsoft Advertising UET, about 1.1 times as many, across the sites StackGrep has indexed.
Do sites use Microsoft Advertising UET and Google Publisher Tag (Ad Manager) together?
3,121 sites load both. That's often a switch in progress, or two teams picking different tools.
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