Home / Technologies / Microsoft Advertising UET vs Meta Pixel
Microsoft Advertising UET vs Meta Pixel: who uses which
Meta Pixel is on more sites: 1,889,693 against 59,191 for Microsoft Advertising UET, about 31.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Microsoft Advertising UET | Meta Pixel |
|---|---|---|
| .com on .com | 38,472 | 952,196 |
| .br in Brazil | 467 | 54,323 |
| .au in Australia | 1,245 | 51,100 |
| .uk in the UK | 3,295 | 48,201 |
| .org on .org | 1,034 | 42,873 |
| .de in Germany | 2,176 | 41,337 |
| .it in Italy | 446 | 41,001 |
| .pl in Poland | 305 | 35,218 |
26,162 sites run both at once.
Questions
Which is more popular, Microsoft Advertising UET or Meta Pixel?
Meta Pixel is on more sites: 1,889,693 against 59,191 for Microsoft Advertising UET, about 31.9 times as many, across the sites StackGrep has indexed.
Do sites use Microsoft Advertising UET and Meta Pixel together?
26,162 sites load both. That's often a switch in progress, or two teams picking different tools.
Want the whole list?
Sign up to download every site using Microsoft Advertising UET or Meta Pixel as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.