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Microsoft Advertising UET vs PubMatic: who uses which
Microsoft Advertising UET is on more sites: 59,191 against 679 for PubMatic, about 87.2 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Microsoft Advertising UET | PubMatic |
|---|---|---|
| .com on .com | 38,472 | 346 |
| .uk in the UK | 3,295 | 12 |
| .de in Germany | 2,176 | 8 |
| .au in Australia | 1,245 | 22 |
| .net on .net | 1,160 | 25 |
| .org on .org | 1,034 | 20 |
| .fr in France | 907 | 1 |
| .nl in the Netherlands | 753 | 7 |
3 sites run both at once.
Questions
Which is more popular, Microsoft Advertising UET or PubMatic?
Microsoft Advertising UET is on more sites: 59,191 against 679 for PubMatic, about 87.2 times as many, across the sites StackGrep has indexed.
Do sites use Microsoft Advertising UET and PubMatic together?
3 sites load both. That's often a switch in progress, or two teams picking different tools.
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