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Home / Technologies / Microsoft Advertising UET vs Taboola

Microsoft Advertising UET vs Taboola: who uses which

Microsoft Advertising UET is on more sites: 59,191 against 12,764 for Taboola, about 4.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainMicrosoft Advertising UETTaboola
.com on .com38,4725,824
.de in Germany2,1762,275
.uk in the UK3,295137
.net on .net1,160322
.au in Australia1,245105
.org on .org1,034176
.fr in France907242
.ca in Canada695186

584 sites run both at once.

Questions

Which is more popular, Microsoft Advertising UET or Taboola?

Microsoft Advertising UET is on more sites: 59,191 against 12,764 for Taboola, about 4.6 times as many, across the sites StackGrep has indexed.

Do sites use Microsoft Advertising UET and Taboola together?

584 sites load both. That's often a switch in progress, or two teams picking different tools.

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