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Microsoft Advertising UET vs TikTok Pixel: who uses which
TikTok Pixel is on more sites: 79,726 against 59,191 for Microsoft Advertising UET, about 1.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Microsoft Advertising UET | TikTok Pixel |
|---|---|---|
| .com on .com | 38,472 | 36,683 |
| .br in Brazil | 467 | 4,474 |
| .uk in the UK | 3,295 | 1,526 |
| .de in Germany | 2,176 | 1,413 |
| .net on .net | 1,160 | 1,283 |
| .org on .org | 1,034 | 1,334 |
| .ro in Romania | 163 | 2,161 |
| .au in Australia | 1,245 | 993 |
2,531 sites run both at once.
Questions
Which is more popular, Microsoft Advertising UET or TikTok Pixel?
TikTok Pixel is on more sites: 79,726 against 59,191 for Microsoft Advertising UET, about 1.3 times as many, across the sites StackGrep has indexed.
Do sites use Microsoft Advertising UET and TikTok Pixel together?
2,531 sites load both. That's often a switch in progress, or two teams picking different tools.
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