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Home / Technologies / Blockthrough vs Google Publisher Tag (Ad Manager)

Blockthrough vs Google Publisher Tag (Ad Manager): who uses which

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 553 for Blockthrough, about 112.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainBlockthroughGoogle Publisher Tag (Ad Manager)
.com on .com35932,170
.net on .net242,259
.org on .org182,157
.se in Sweden31,724
.br in Brazil31,672
.jp in Japan61,454
.pl in Poland16932
.it in Italy9900

184 sites run both at once.

Questions

Which is more popular, Blockthrough or Google Publisher Tag (Ad Manager)?

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 553 for Blockthrough, about 112.8 times as many, across the sites StackGrep has indexed.

Do sites use Blockthrough and Google Publisher Tag (Ad Manager) together?

184 sites load both. That's often a switch in progress, or two teams picking different tools.

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