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Criteo vs Google Publisher Tag (Ad Manager): who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 7,425 for Criteo, about 8.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Criteo | Google Publisher Tag (Ad Manager) |
|---|---|---|
| .com on .com | 2,929 | 32,170 |
| .net on .net | 308 | 2,259 |
| .org on .org | 119 | 2,157 |
| .br in Brazil | 76 | 1,672 |
| .se in Sweden | 20 | 1,724 |
| .jp in Japan | 285 | 1,454 |
| .pl in Poland | 678 | 932 |
| .de in Germany | 213 | 837 |
154 sites run both at once.
Questions
Which is more popular, Criteo or Google Publisher Tag (Ad Manager)?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 7,425 for Criteo, about 8.4 times as many, across the sites StackGrep has indexed.
Do sites use Criteo and Google Publisher Tag (Ad Manager) together?
154 sites load both. That's often a switch in progress, or two teams picking different tools.
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