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Criteo vs Equativ (Smart AdServer): who uses which
Criteo is on more sites: 7,425 against 1,279 for Equativ (Smart AdServer), about 5.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Criteo | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 2,929 | 291 |
| .pl in Poland | 678 | 117 |
| .kr in South Korea | 509 | 0 |
| .net on .net | 308 | 25 |
| .de in Germany | 213 | 83 |
| .jp in Japan | 285 | 0 |
| .ro in Romania | 265 | 0 |
| .fr in France | 99 | 165 |
5 sites run both at once.
Questions
Which is more popular, Criteo or Equativ (Smart AdServer)?
Criteo is on more sites: 7,425 against 1,279 for Equativ (Smart AdServer), about 5.8 times as many, across the sites StackGrep has indexed.
Do sites use Criteo and Equativ (Smart AdServer) together?
5 sites load both. That's often a switch in progress, or two teams picking different tools.
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