Home / Technologies / DoubleVerify vs Equativ (Smart AdServer)
DoubleVerify vs Equativ (Smart AdServer): who uses which
Equativ (Smart AdServer) is on more sites: 1,279 against 1,039 for DoubleVerify, about 1.2 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | DoubleVerify | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 433 | 291 |
| .fr in France | 23 | 165 |
| .org on .org | 42 | 118 |
| .de in Germany | 60 | 83 |
| .pl in Poland | 23 | 117 |
| .it in Italy | 28 | 88 |
| .uk in the UK | 104 | 3 |
| .es in Spain | 74 | 27 |
2 sites run both at once.
Questions
Which is more popular, DoubleVerify or Equativ (Smart AdServer)?
Equativ (Smart AdServer) is on more sites: 1,279 against 1,039 for DoubleVerify, about 1.2 times as many, across the sites StackGrep has indexed.
Do sites use DoubleVerify and Equativ (Smart AdServer) together?
2 sites load both. That's often a switch in progress, or two teams picking different tools.
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