Home / Technologies / Google Floodlight (Campaign Manager) vs Google Publisher Tag (Ad Manager)
Google Floodlight (Campaign Manager) vs Google Publisher Tag (Ad Manager): who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 7,155 for Google Floodlight (Campaign Manager), about 8.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Floodlight (Campaign Manager) | Google Publisher Tag (Ad Manager) |
|---|---|---|
| .com on .com | 3,819 | 32,170 |
| .org on .org | 450 | 2,157 |
| .net on .net | 159 | 2,259 |
| .se in Sweden | 32 | 1,724 |
| .br in Brazil | 62 | 1,672 |
| .jp in Japan | 66 | 1,454 |
| .pl in Poland | 125 | 932 |
| .it in Italy | 60 | 900 |
116 sites run both at once.
Questions
Which is more popular, Google Floodlight (Campaign Manager) or Google Publisher Tag (Ad Manager)?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 7,155 for Google Floodlight (Campaign Manager), about 8.7 times as many, across the sites StackGrep has indexed.
Do sites use Google Floodlight (Campaign Manager) and Google Publisher Tag (Ad Manager) together?
116 sites load both. That's often a switch in progress, or two teams picking different tools.
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