Home / Technologies / Google Floodlight (Campaign Manager) vs Meta Pixel
Google Floodlight (Campaign Manager) vs Meta Pixel: who uses which
Meta Pixel is on more sites: 1,889,693 against 7,155 for Google Floodlight (Campaign Manager), about 264.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Floodlight (Campaign Manager) | Meta Pixel |
|---|---|---|
| .com on .com | 3,819 | 952,196 |
| .br in Brazil | 62 | 54,323 |
| .au in Australia | 190 | 51,100 |
| .uk in the UK | 152 | 48,201 |
| .org on .org | 450 | 42,873 |
| .de in Germany | 54 | 41,337 |
| .it in Italy | 60 | 41,001 |
| .pl in Poland | 125 | 35,218 |
3,202 sites run both at once.
Questions
Which is more popular, Google Floodlight (Campaign Manager) or Meta Pixel?
Meta Pixel is on more sites: 1,889,693 against 7,155 for Google Floodlight (Campaign Manager), about 264.1 times as many, across the sites StackGrep has indexed.
Do sites use Google Floodlight (Campaign Manager) and Meta Pixel together?
3,202 sites load both. That's often a switch in progress, or two teams picking different tools.
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