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Home / Technologies / Google Floodlight (Campaign Manager) vs The Trade Desk

Google Floodlight (Campaign Manager) vs The Trade Desk: who uses which

The Trade Desk is on more sites: 11,822 against 7,155 for Google Floodlight (Campaign Manager), about 1.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Floodlight (Campaign Manager)The Trade Desk
.com on .com3,8198,685
.org on .org4501,398
.net on .net159253
.ca in Canada244124
.edu on .edu81237
.au in Australia190120
.de in Germany54164
.uk in the UK15253

439 sites run both at once.

Questions

Which is more popular, Google Floodlight (Campaign Manager) or The Trade Desk?

The Trade Desk is on more sites: 11,822 against 7,155 for Google Floodlight (Campaign Manager), about 1.7 times as many, across the sites StackGrep has indexed.

Do sites use Google Floodlight (Campaign Manager) and The Trade Desk together?

439 sites load both. That's often a switch in progress, or two teams picking different tools.

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