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Home / Technologies / Google Floodlight (Campaign Manager) vs TikTok Pixel

Google Floodlight (Campaign Manager) vs TikTok Pixel: who uses which

TikTok Pixel is on more sites: 79,726 against 7,155 for Google Floodlight (Campaign Manager), about 11.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Floodlight (Campaign Manager)TikTok Pixel
.com on .com3,81936,683
.br in Brazil624,474
.ro in Romania222,161
.org on .org4501,334
.uk in the UK1521,526
.ar in Argentina201,573
.de in Germany541,413
.net on .net1591,283

388 sites run both at once.

Questions

Which is more popular, Google Floodlight (Campaign Manager) or TikTok Pixel?

TikTok Pixel is on more sites: 79,726 against 7,155 for Google Floodlight (Campaign Manager), about 11.1 times as many, across the sites StackGrep has indexed.

Do sites use Google Floodlight (Campaign Manager) and TikTok Pixel together?

388 sites load both. That's often a switch in progress, or two teams picking different tools.

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