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Home / Technologies / Freestar vs Google Publisher Tag (Ad Manager)

Freestar vs Google Publisher Tag (Ad Manager): who uses which

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 890 for Freestar, about 70.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainFreestarGoogle Publisher Tag (Ad Manager)
.com on .com68632,170
.net on .net302,259
.org on .org362,157
.se in Sweden11,724
.br in Brazil21,672
.jp in Japan11,454
.pl in Poland1932
.it in Italy1900

195 sites run both at once.

Questions

Which is more popular, Freestar or Google Publisher Tag (Ad Manager)?

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 890 for Freestar, about 70.1 times as many, across the sites StackGrep has indexed.

Do sites use Freestar and Google Publisher Tag (Ad Manager) together?

195 sites load both. That's often a switch in progress, or two teams picking different tools.

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