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Google Analytics 4 vs Google Ads: who uses which
Google Analytics 4 is on more sites: 6,450,395 against 1,061,232 for Google Ads, about 6.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Analytics 4 | Google Ads |
|---|---|---|
| .com on .com | 3,128,651 | 527,222 |
| .org on .org | 259,710 | 23,013 |
| .uk in the UK | 193,289 | 28,899 |
| .jp in Japan | 196,363 | 15,999 |
| .de in Germany | 148,191 | 33,190 |
| .fr in France | 156,566 | 22,232 |
| .net on .net | 146,533 | 18,358 |
| .br in Brazil | 112,141 | 32,211 |
550,044 sites run both at once.
Questions
Which is more popular, Google Analytics 4 or Google Ads?
Google Analytics 4 is on more sites: 6,450,395 against 1,061,232 for Google Ads, about 6.1 times as many, across the sites StackGrep has indexed.
Do sites use Google Analytics 4 and Google Ads together?
550,044 sites load both. That's often a switch in progress, or two teams picking different tools.
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