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Google Analytics 4 vs LinkedIn Insight Tag: who uses which

Google Analytics 4 is on more sites: 6,450,395 against 106,226 for LinkedIn Insight Tag, about 60.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Analytics 4LinkedIn Insight Tag
.com on .com3,128,65156,421
.org on .org259,7104,034
.uk in the UK193,2893,544
.jp in Japan196,36399
.fr in France156,5661,499
.de in Germany148,1913,595
.net on .net146,5331,640
.it in Italy119,4701,975

51,357 sites run both at once.

Questions

Which is more popular, Google Analytics 4 or LinkedIn Insight Tag?

Google Analytics 4 is on more sites: 6,450,395 against 106,226 for LinkedIn Insight Tag, about 60.7 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics 4 and LinkedIn Insight Tag together?

51,357 sites load both. That's often a switch in progress, or two teams picking different tools.

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