Home / Technologies / Google Ads vs Google Publisher Tag (Ad Manager)
Google Ads vs Google Publisher Tag (Ad Manager): who uses which
Google Ads is on more sites: 1,061,232 against 62,393 for Google Publisher Tag (Ad Manager), about 17.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Ads | Google Publisher Tag (Ad Manager) |
|---|---|---|
| .com on .com | 527,222 | 32,170 |
| .de in Germany | 33,190 | 837 |
| .br in Brazil | 32,211 | 1,672 |
| .uk in the UK | 28,899 | 602 |
| .org on .org | 23,013 | 2,157 |
| .au in Australia | 22,798 | 724 |
| .fr in France | 22,232 | 738 |
| .pl in Poland | 20,366 | 932 |
5,283 sites run both at once.
Questions
Which is more popular, Google Ads or Google Publisher Tag (Ad Manager)?
Google Ads is on more sites: 1,061,232 against 62,393 for Google Publisher Tag (Ad Manager), about 17.0 times as many, across the sites StackGrep has indexed.
Do sites use Google Ads and Google Publisher Tag (Ad Manager) together?
5,283 sites load both. That's often a switch in progress, or two teams picking different tools.
Want the whole list?
Sign up to download every site using Google Ads or Google Publisher Tag (Ad Manager) as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.