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Google Ads vs Google Tag Manager: who uses which
Google Tag Manager is on more sites: 4,243,796 against 1,061,232 for Google Ads, about 4.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Ads | Google Tag Manager |
|---|---|---|
| .com on .com | 527,222 | 1,900,115 |
| .de in Germany | 33,190 | 125,919 |
| .jp in Japan | 15,999 | 138,700 |
| .org on .org | 23,013 | 130,312 |
| .br in Brazil | 32,211 | 116,437 |
| .uk in the UK | 28,899 | 114,022 |
| .nl in the Netherlands | 11,395 | 106,463 |
| .au in Australia | 22,798 | 93,753 |
443,122 sites run both at once.
Questions
Which is more popular, Google Ads or Google Tag Manager?
Google Tag Manager is on more sites: 4,243,796 against 1,061,232 for Google Ads, about 4.0 times as many, across the sites StackGrep has indexed.
Do sites use Google Ads and Google Tag Manager together?
443,122 sites load both. That's often a switch in progress, or two teams picking different tools.
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