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Google Ads vs Hotjar: who uses which

Google Ads is on more sites: 1,061,232 against 183,998 for Hotjar, about 5.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsHotjar
.com on .com527,22289,965
.de in Germany33,1904,339
.br in Brazil32,2114,818
.uk in the UK28,8997,986
.org on .org23,0135,204
.au in Australia22,7985,355
.fr in France22,2322,692
.pl in Poland20,3664,548

30,770 sites run both at once.

Questions

Which is more popular, Google Ads or Hotjar?

Google Ads is on more sites: 1,061,232 against 183,998 for Hotjar, about 5.8 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and Hotjar together?

30,770 sites load both. That's often a switch in progress, or two teams picking different tools.

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