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Google Ads vs Index Exchange: who uses which
Google Ads is on more sites: 1,061,232 against 643 for Index Exchange, about 1650.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Ads | Index Exchange |
|---|---|---|
| .com on .com | 527,222 | 404 |
| .de in Germany | 33,190 | 1 |
| .br in Brazil | 32,211 | 0 |
| .uk in the UK | 28,899 | 2 |
| .org on .org | 23,013 | 5 |
| .au in Australia | 22,798 | 4 |
| .fr in France | 22,232 | 1 |
| .pl in Poland | 20,366 | 4 |
165 sites run both at once.
Questions
Which is more popular, Google Ads or Index Exchange?
Google Ads is on more sites: 1,061,232 against 643 for Index Exchange, about 1650.4 times as many, across the sites StackGrep has indexed.
Do sites use Google Ads and Index Exchange together?
165 sites load both. That's often a switch in progress, or two teams picking different tools.
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