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Google Ads vs Integral Ad Science: who uses which

Google Ads is on more sites: 1,061,232 against 1,159 for Integral Ad Science, about 915.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsIntegral Ad Science
.com on .com527,222400
.de in Germany33,19063
.br in Brazil32,21120
.uk in the UK28,899111
.org on .org23,01345
.au in Australia22,79825
.fr in France22,23224
.pl in Poland20,36624

49 sites run both at once.

Questions

Which is more popular, Google Ads or Integral Ad Science?

Google Ads is on more sites: 1,061,232 against 1,159 for Integral Ad Science, about 915.6 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and Integral Ad Science together?

49 sites load both. That's often a switch in progress, or two teams picking different tools.

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