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Google Ads vs LinkedIn Insight Tag: who uses which

Google Ads is on more sites: 1,061,232 against 106,226 for LinkedIn Insight Tag, about 10.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsLinkedIn Insight Tag
.com on .com527,22256,421
.de in Germany33,1903,595
.br in Brazil32,2111,801
.uk in the UK28,8993,544
.org on .org23,0134,034
.au in Australia22,7982,752
.fr in France22,2321,499
.pl in Poland20,366855

23,280 sites run both at once.

Questions

Which is more popular, Google Ads or LinkedIn Insight Tag?

Google Ads is on more sites: 1,061,232 against 106,226 for LinkedIn Insight Tag, about 10.0 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and LinkedIn Insight Tag together?

23,280 sites load both. That's often a switch in progress, or two teams picking different tools.

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