Home / Technologies / Google Ads vs Meta Pixel
Google Ads vs Meta Pixel: who uses which
Meta Pixel is on more sites: 1,889,693 against 1,061,232 for Google Ads, about 1.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Ads | Meta Pixel |
|---|---|---|
| .com on .com | 527,222 | 952,196 |
| .br in Brazil | 32,211 | 54,323 |
| .uk in the UK | 28,899 | 48,201 |
| .de in Germany | 33,190 | 41,337 |
| .au in Australia | 22,798 | 51,100 |
| .org on .org | 23,013 | 42,873 |
| .it in Italy | 15,709 | 41,001 |
| .pl in Poland | 20,366 | 35,218 |
303,021 sites run both at once.
Questions
Which is more popular, Google Ads or Meta Pixel?
Meta Pixel is on more sites: 1,889,693 against 1,061,232 for Google Ads, about 1.8 times as many, across the sites StackGrep has indexed.
Do sites use Google Ads and Meta Pixel together?
303,021 sites load both. That's often a switch in progress, or two teams picking different tools.
Want the whole list?
Sign up to download every site using Google Ads or Meta Pixel as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.