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Google Ads vs Equativ (Smart AdServer): who uses which

Google Ads is on more sites: 1,061,232 against 1,279 for Equativ (Smart AdServer), about 829.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsEquativ (Smart AdServer)
.com on .com527,222291
.de in Germany33,19083
.br in Brazil32,21119
.uk in the UK28,8993
.org on .org23,013118
.au in Australia22,7981
.fr in France22,232165
.pl in Poland20,366117

82 sites run both at once.

Questions

Which is more popular, Google Ads or Equativ (Smart AdServer)?

Google Ads is on more sites: 1,061,232 against 1,279 for Equativ (Smart AdServer), about 829.7 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and Equativ (Smart AdServer) together?

82 sites load both. That's often a switch in progress, or two teams picking different tools.

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