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Google Ads vs StackAdapt: who uses which

Google Ads is on more sites: 1,061,232 against 4,451 for StackAdapt, about 238.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsStackAdapt
.com on .com527,2222,973
.de in Germany33,19011
.br in Brazil32,2111
.uk in the UK28,899122
.org on .org23,013499
.au in Australia22,798124
.fr in France22,2325
.pl in Poland20,3661

1,013 sites run both at once.

Questions

Which is more popular, Google Ads or StackAdapt?

Google Ads is on more sites: 1,061,232 against 4,451 for StackAdapt, about 238.4 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and StackAdapt together?

1,013 sites load both. That's often a switch in progress, or two teams picking different tools.

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