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Google Ads vs Taboola: who uses which

Google Ads is on more sites: 1,061,232 against 12,764 for Taboola, about 83.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsTaboola
.com on .com527,2225,824
.de in Germany33,1902,275
.br in Brazil32,211375
.uk in the UK28,899137
.org on .org23,013176
.au in Australia22,798105
.fr in France22,232242
.pl in Poland20,366157

2,033 sites run both at once.

Questions

Which is more popular, Google Ads or Taboola?

Google Ads is on more sites: 1,061,232 against 12,764 for Taboola, about 83.1 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and Taboola together?

2,033 sites load both. That's often a switch in progress, or two teams picking different tools.

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