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Google Ads vs The Trade Desk: who uses which

Google Ads is on more sites: 1,061,232 against 11,822 for The Trade Desk, about 89.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdsThe Trade Desk
.com on .com527,2228,685
.de in Germany33,190164
.br in Brazil32,2118
.uk in the UK28,89953
.org on .org23,0131,398
.au in Australia22,798120
.fr in France22,23227
.pl in Poland20,3662

2,189 sites run both at once.

Questions

Which is more popular, Google Ads or The Trade Desk?

Google Ads is on more sites: 1,061,232 against 11,822 for The Trade Desk, about 89.8 times as many, across the sites StackGrep has indexed.

Do sites use Google Ads and The Trade Desk together?

2,189 sites load both. That's often a switch in progress, or two teams picking different tools.

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