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Google Ads vs TikTok Pixel: who uses which
Google Ads is on more sites: 1,061,232 against 79,726 for TikTok Pixel, about 13.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Ads | TikTok Pixel |
|---|---|---|
| .com on .com | 527,222 | 36,683 |
| .br in Brazil | 32,211 | 4,474 |
| .de in Germany | 33,190 | 1,413 |
| .uk in the UK | 28,899 | 1,526 |
| .org on .org | 23,013 | 1,334 |
| .au in Australia | 22,798 | 993 |
| .fr in France | 22,232 | 777 |
| .pl in Poland | 20,366 | 1,083 |
20,580 sites run both at once.
Questions
Which is more popular, Google Ads or TikTok Pixel?
Google Ads is on more sites: 1,061,232 against 79,726 for TikTok Pixel, about 13.3 times as many, across the sites StackGrep has indexed.
Do sites use Google Ads and TikTok Pixel together?
20,580 sites load both. That's often a switch in progress, or two teams picking different tools.
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