Home / Technologies / Google Publisher Tag (Ad Manager) vs Integral Ad Science
Google Publisher Tag (Ad Manager) vs Integral Ad Science: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 1,159 for Integral Ad Science, about 53.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | Integral Ad Science |
|---|---|---|
| .com on .com | 32,170 | 400 |
| .net on .net | 2,259 | 17 |
| .org on .org | 2,157 | 45 |
| .se in Sweden | 1,724 | 12 |
| .br in Brazil | 1,672 | 20 |
| .jp in Japan | 1,454 | 6 |
| .it in Italy | 900 | 56 |
| .pl in Poland | 932 | 24 |
127 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or Integral Ad Science?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 1,159 for Integral Ad Science, about 53.8 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and Integral Ad Science together?
127 sites load both. That's often a switch in progress, or two teams picking different tools.
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