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Home / Technologies / Google Publisher Tag (Ad Manager) vs Magnite (Rubicon Project)

Google Publisher Tag (Ad Manager) vs Magnite (Rubicon Project): who uses which

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 3,141 for Magnite (Rubicon Project), about 19.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Publisher Tag (Ad Manager)Magnite (Rubicon Project)
.com on .com32,1701,770
.net on .net2,25946
.org on .org2,15770
.se in Sweden1,72487
.br in Brazil1,67229
.jp in Japan1,45440
.pl in Poland93237
.it in Italy90035

705 sites run both at once.

Questions

Which is more popular, Google Publisher Tag (Ad Manager) or Magnite (Rubicon Project)?

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 3,141 for Magnite (Rubicon Project), about 19.9 times as many, across the sites StackGrep has indexed.

Do sites use Google Publisher Tag (Ad Manager) and Magnite (Rubicon Project) together?

705 sites load both. That's often a switch in progress, or two teams picking different tools.

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