Home / Technologies / Google Publisher Tag (Ad Manager) vs Meta Pixel
Google Publisher Tag (Ad Manager) vs Meta Pixel: who uses which
Meta Pixel is on more sites: 1,889,693 against 62,393 for Google Publisher Tag (Ad Manager), about 30.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | Meta Pixel |
|---|---|---|
| .com on .com | 32,170 | 952,196 |
| .br in Brazil | 1,672 | 54,323 |
| .au in Australia | 724 | 51,100 |
| .uk in the UK | 602 | 48,201 |
| .org on .org | 2,157 | 42,873 |
| .de in Germany | 837 | 41,337 |
| .it in Italy | 900 | 41,001 |
| .pl in Poland | 932 | 35,218 |
7,892 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or Meta Pixel?
Meta Pixel is on more sites: 1,889,693 against 62,393 for Google Publisher Tag (Ad Manager), about 30.3 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and Meta Pixel together?
7,892 sites load both. That's often a switch in progress, or two teams picking different tools.
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