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Home / Technologies / Google Publisher Tag (Ad Manager) vs MGID

Google Publisher Tag (Ad Manager) vs MGID: who uses which

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 6,227 for MGID, about 10.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Publisher Tag (Ad Manager)MGID
.com on .com32,1703,203
.net on .net2,259235
.org on .org2,157113
.br in Brazil1,672281
.se in Sweden1,7241
.jp in Japan1,4540
.it in Italy900180
.pl in Poland932147

635 sites run both at once.

Questions

Which is more popular, Google Publisher Tag (Ad Manager) or MGID?

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 6,227 for MGID, about 10.0 times as many, across the sites StackGrep has indexed.

Do sites use Google Publisher Tag (Ad Manager) and MGID together?

635 sites load both. That's often a switch in progress, or two teams picking different tools.

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