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Home / Technologies / Google Publisher Tag (Ad Manager) vs OpenX

Google Publisher Tag (Ad Manager) vs OpenX: who uses which

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 253 for OpenX, about 246.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Publisher Tag (Ad Manager)OpenX
.com on .com32,17058
.net on .net2,2593
.org on .org2,1573
.se in Sweden1,7240
.br in Brazil1,6720
.jp in Japan1,4541
.pl in Poland9320
.it in Italy9000

29 sites run both at once.

Questions

Which is more popular, Google Publisher Tag (Ad Manager) or OpenX?

Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 253 for OpenX, about 246.6 times as many, across the sites StackGrep has indexed.

Do sites use Google Publisher Tag (Ad Manager) and OpenX together?

29 sites load both. That's often a switch in progress, or two teams picking different tools.

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