Home / Technologies / Google Publisher Tag (Ad Manager) vs PubMatic
Google Publisher Tag (Ad Manager) vs PubMatic: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 679 for PubMatic, about 91.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | PubMatic |
|---|---|---|
| .com on .com | 32,170 | 346 |
| .net on .net | 2,259 | 25 |
| .org on .org | 2,157 | 20 |
| .se in Sweden | 1,724 | 2 |
| .br in Brazil | 1,672 | 0 |
| .jp in Japan | 1,454 | 6 |
| .pl in Poland | 932 | 1 |
| .it in Italy | 900 | 1 |
451 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or PubMatic?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 679 for PubMatic, about 91.9 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and PubMatic together?
451 sites load both. That's often a switch in progress, or two teams picking different tools.
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