Home / Technologies / Google Publisher Tag (Ad Manager) vs Equativ (Smart AdServer)
Google Publisher Tag (Ad Manager) vs Equativ (Smart AdServer): who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 1,279 for Equativ (Smart AdServer), about 48.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 32,170 | 291 |
| .net on .net | 2,259 | 25 |
| .org on .org | 2,157 | 118 |
| .se in Sweden | 1,724 | 0 |
| .br in Brazil | 1,672 | 19 |
| .jp in Japan | 1,454 | 0 |
| .pl in Poland | 932 | 117 |
| .it in Italy | 900 | 88 |
368 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or Equativ (Smart AdServer)?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 1,279 for Equativ (Smart AdServer), about 48.8 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and Equativ (Smart AdServer) together?
368 sites load both. That's often a switch in progress, or two teams picking different tools.
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