Home / Technologies / Google Publisher Tag (Ad Manager) vs Snap Pixel
Google Publisher Tag (Ad Manager) vs Snap Pixel: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 7,783 for Snap Pixel, about 8.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | Snap Pixel |
|---|---|---|
| .com on .com | 32,170 | 4,225 |
| .net on .net | 2,259 | 155 |
| .org on .org | 2,157 | 253 |
| .se in Sweden | 1,724 | 96 |
| .br in Brazil | 1,672 | 6 |
| .jp in Japan | 1,454 | 7 |
| .pl in Poland | 932 | 14 |
| .it in Italy | 900 | 9 |
110 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or Snap Pixel?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 7,783 for Snap Pixel, about 8.0 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and Snap Pixel together?
110 sites load both. That's often a switch in progress, or two teams picking different tools.
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