Home / Technologies / Google Publisher Tag (Ad Manager) vs StackAdapt
Google Publisher Tag (Ad Manager) vs StackAdapt: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 4,451 for StackAdapt, about 14.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | StackAdapt |
|---|---|---|
| .com on .com | 32,170 | 2,973 |
| .org on .org | 2,157 | 499 |
| .net on .net | 2,259 | 74 |
| .se in Sweden | 1,724 | 1 |
| .br in Brazil | 1,672 | 1 |
| .jp in Japan | 1,454 | 0 |
| .pl in Poland | 932 | 1 |
| .it in Italy | 900 | 3 |
63 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or StackAdapt?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 4,451 for StackAdapt, about 14.0 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and StackAdapt together?
63 sites load both. That's often a switch in progress, or two teams picking different tools.
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