Home / Technologies / Google Publisher Tag (Ad Manager) vs The Trade Desk
Google Publisher Tag (Ad Manager) vs The Trade Desk: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 11,822 for The Trade Desk, about 5.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | The Trade Desk |
|---|---|---|
| .com on .com | 32,170 | 8,685 |
| .org on .org | 2,157 | 1,398 |
| .net on .net | 2,259 | 253 |
| .se in Sweden | 1,724 | 9 |
| .br in Brazil | 1,672 | 8 |
| .jp in Japan | 1,454 | 32 |
| .de in Germany | 837 | 164 |
| .pl in Poland | 932 | 2 |
188 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or The Trade Desk?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 11,822 for The Trade Desk, about 5.3 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and The Trade Desk together?
188 sites load both. That's often a switch in progress, or two teams picking different tools.
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