Home / Technologies / Google Publisher Tag (Ad Manager) vs TikTok Pixel
Google Publisher Tag (Ad Manager) vs TikTok Pixel: who uses which
TikTok Pixel is on more sites: 79,726 against 62,393 for Google Publisher Tag (Ad Manager), about 1.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | TikTok Pixel |
|---|---|---|
| .com on .com | 32,170 | 36,683 |
| .br in Brazil | 1,672 | 4,474 |
| .net on .net | 2,259 | 1,283 |
| .org on .org | 2,157 | 1,334 |
| .ro in Romania | 360 | 2,161 |
| .de in Germany | 837 | 1,413 |
| .se in Sweden | 1,724 | 408 |
| .uk in the UK | 602 | 1,526 |
343 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or TikTok Pixel?
TikTok Pixel is on more sites: 79,726 against 62,393 for Google Publisher Tag (Ad Manager), about 1.3 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and TikTok Pixel together?
343 sites load both. That's often a switch in progress, or two teams picking different tools.
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