Home / Technologies / Google Publisher Tag (Ad Manager) vs X (Twitter) Pixel
Google Publisher Tag (Ad Manager) vs X (Twitter) Pixel: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 23,918 for X (Twitter) Pixel, about 2.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | X (Twitter) Pixel |
|---|---|---|
| .com on .com | 32,170 | 11,947 |
| .org on .org | 2,157 | 1,373 |
| .net on .net | 2,259 | 455 |
| .jp in Japan | 1,454 | 1,057 |
| .tv on .tv | 263 | 2,176 |
| .br in Brazil | 1,672 | 266 |
| .se in Sweden | 1,724 | 43 |
| .uk in the UK | 602 | 521 |
735 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or X (Twitter) Pixel?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 23,918 for X (Twitter) Pixel, about 2.6 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and X (Twitter) Pixel together?
735 sites load both. That's often a switch in progress, or two teams picking different tools.
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