Home / Technologies / Google Publisher Tag (Ad Manager) vs Yahoo Dot Tag
Google Publisher Tag (Ad Manager) vs Yahoo Dot Tag: who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 3,973 for Yahoo Dot Tag, about 15.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Publisher Tag (Ad Manager) | Yahoo Dot Tag |
|---|---|---|
| .com on .com | 32,170 | 1,765 |
| .net on .net | 2,259 | 54 |
| .org on .org | 2,157 | 126 |
| .br in Brazil | 1,672 | 57 |
| .se in Sweden | 1,724 | 2 |
| .tw on .tw | 193 | 1,274 |
| .jp in Japan | 1,454 | 5 |
| .pl in Poland | 932 | 1 |
80 sites run both at once.
Questions
Which is more popular, Google Publisher Tag (Ad Manager) or Yahoo Dot Tag?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 3,973 for Yahoo Dot Tag, about 15.7 times as many, across the sites StackGrep has indexed.
Do sites use Google Publisher Tag (Ad Manager) and Yahoo Dot Tag together?
80 sites load both. That's often a switch in progress, or two teams picking different tools.
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