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Google Tag Manager vs LinkedIn Insight Tag: who uses which

Google Tag Manager is on more sites: 4,243,796 against 106,226 for LinkedIn Insight Tag, about 40.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Tag ManagerLinkedIn Insight Tag
.com on .com1,900,11556,421
.jp in Japan138,70099
.org on .org130,3124,034
.de in Germany125,9193,595
.br in Brazil116,4371,801
.uk in the UK114,0223,544
.nl in the Netherlands106,4631,916
.au in Australia93,7532,752

55,246 sites run both at once.

Questions

Which is more popular, Google Tag Manager or LinkedIn Insight Tag?

Google Tag Manager is on more sites: 4,243,796 against 106,226 for LinkedIn Insight Tag, about 40.0 times as many, across the sites StackGrep has indexed.

Do sites use Google Tag Manager and LinkedIn Insight Tag together?

55,246 sites load both. That's often a switch in progress, or two teams picking different tools.

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