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GumGum vs PubMatic: who uses which
PubMatic is on more sites: 679 against 192 for GumGum, about 3.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | GumGum | PubMatic |
|---|---|---|
| .com on .com | 129 | 346 |
| .biz on .biz | 0 | 145 |
| .net on .net | 7 | 25 |
| .org on .org | 11 | 20 |
| .au in Australia | 0 | 22 |
| .us in the US | 20 | 1 |
| .jp in Japan | 13 | 6 |
| .in in India | 0 | 15 |
3 sites run both at once.
Questions
Which is more popular, GumGum or PubMatic?
PubMatic is on more sites: 679 against 192 for GumGum, about 3.5 times as many, across the sites StackGrep has indexed.
Do sites use GumGum and PubMatic together?
3 sites load both. That's often a switch in progress, or two teams picking different tools.
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