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Index Exchange vs PubMatic: who uses which
PubMatic is on more sites: 679 against 643 for Index Exchange, about 1.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Index Exchange | PubMatic |
|---|---|---|
| .com on .com | 404 | 346 |
| .ro in Romania | 157 | 1 |
| .biz on .biz | 0 | 145 |
| .net on .net | 4 | 25 |
| .au in Australia | 4 | 22 |
| .org on .org | 5 | 20 |
| .bg on .bg | 18 | 0 |
| .jp in Japan | 11 | 6 |
13 sites run both at once.
Questions
Which is more popular, Index Exchange or PubMatic?
PubMatic is on more sites: 679 against 643 for Index Exchange, about 1.1 times as many, across the sites StackGrep has indexed.
Do sites use Index Exchange and PubMatic together?
13 sites load both. That's often a switch in progress, or two teams picking different tools.
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