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Index Exchange vs Equativ (Smart AdServer): who uses which
Equativ (Smart AdServer) is on more sites: 1,279 against 643 for Index Exchange, about 2.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Index Exchange | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 404 | 291 |
| .fr in France | 1 | 165 |
| .ro in Romania | 157 | 0 |
| .org on .org | 5 | 118 |
| .pl in Poland | 4 | 117 |
| .it in Italy | 0 | 88 |
| .de in Germany | 1 | 83 |
| .cl in Chile | 0 | 68 |
1 sites run both at once.
Questions
Which is more popular, Index Exchange or Equativ (Smart AdServer)?
Equativ (Smart AdServer) is on more sites: 1,279 against 643 for Index Exchange, about 2.0 times as many, across the sites StackGrep has indexed.
Do sites use Index Exchange and Equativ (Smart AdServer) together?
1 sites load both. That's often a switch in progress, or two teams picking different tools.
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