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Integral Ad Science vs PubMatic: who uses which
Integral Ad Science is on more sites: 1,159 against 679 for PubMatic, about 1.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Integral Ad Science | PubMatic |
|---|---|---|
| .com on .com | 400 | 346 |
| .biz on .biz | 0 | 145 |
| .es in Spain | 121 | 3 |
| .uk in the UK | 111 | 12 |
| .de in Germany | 63 | 8 |
| .org on .org | 45 | 20 |
| .it in Italy | 56 | 1 |
| .au in Australia | 25 | 22 |
30 sites run both at once.
Questions
Which is more popular, Integral Ad Science or PubMatic?
Integral Ad Science is on more sites: 1,159 against 679 for PubMatic, about 1.7 times as many, across the sites StackGrep has indexed.
Do sites use Integral Ad Science and PubMatic together?
30 sites load both. That's often a switch in progress, or two teams picking different tools.
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