Home / Technologies / Magnite (Rubicon Project) vs Equativ (Smart AdServer)
Magnite (Rubicon Project) vs Equativ (Smart AdServer): who uses which
Magnite (Rubicon Project) is on more sites: 3,141 against 1,279 for Equativ (Smart AdServer), about 2.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Magnite (Rubicon Project) | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 1,770 | 291 |
| .fr in France | 53 | 165 |
| .org on .org | 70 | 118 |
| .ca in Canada | 151 | 25 |
| .ro in Romania | 164 | 0 |
| .pl in Poland | 37 | 117 |
| .uk in the UK | 148 | 3 |
| .de in Germany | 67 | 83 |
15 sites run both at once.
Questions
Which is more popular, Magnite (Rubicon Project) or Equativ (Smart AdServer)?
Magnite (Rubicon Project) is on more sites: 3,141 against 1,279 for Equativ (Smart AdServer), about 2.5 times as many, across the sites StackGrep has indexed.
Do sites use Magnite (Rubicon Project) and Equativ (Smart AdServer) together?
15 sites load both. That's often a switch in progress, or two teams picking different tools.
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