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Home / Technologies / Marketo vs Pardot (Account Engagement)

Marketo vs Pardot (Account Engagement): who uses which

Pardot (Account Engagement) is on more sites: 14,476 against 8,114 for Marketo, about 1.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainMarketoPardot (Account Engagement)
.com on .com5,4728,631
.jp in Japan3651,841
.org on .org359821
.au in Australia171463
.uk in the UK84297
.fr in France208146
.net on .net119222
.ca in Canada103216

66 sites run both at once.

Questions

Which is more popular, Marketo or Pardot (Account Engagement)?

Pardot (Account Engagement) is on more sites: 14,476 against 8,114 for Marketo, about 1.8 times as many, across the sites StackGrep has indexed.

Do sites use Marketo and Pardot (Account Engagement) together?

66 sites load both. That's often a switch in progress, or two teams picking different tools.

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