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Meta Pixel vs Equativ (Smart AdServer): who uses which
Meta Pixel is on more sites: 1,889,693 against 1,279 for Equativ (Smart AdServer), about 1477.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Meta Pixel | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 952,196 | 291 |
| .br in Brazil | 54,323 | 19 |
| .au in Australia | 51,100 | 1 |
| .uk in the UK | 48,201 | 3 |
| .org on .org | 42,873 | 118 |
| .de in Germany | 41,337 | 83 |
| .it in Italy | 41,001 | 88 |
| .pl in Poland | 35,218 | 117 |
207 sites run both at once.
Questions
Which is more popular, Meta Pixel or Equativ (Smart AdServer)?
Meta Pixel is on more sites: 1,889,693 against 1,279 for Equativ (Smart AdServer), about 1477.5 times as many, across the sites StackGrep has indexed.
Do sites use Meta Pixel and Equativ (Smart AdServer) together?
207 sites load both. That's often a switch in progress, or two teams picking different tools.
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