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MGID vs Equativ (Smart AdServer): who uses which
MGID is on more sites: 6,227 against 1,279 for Equativ (Smart AdServer), about 4.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | MGID | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 3,203 | 291 |
| .fr in France | 170 | 165 |
| .id on .id | 327 | 0 |
| .br in Brazil | 281 | 19 |
| .de in Germany | 204 | 83 |
| .it in Italy | 180 | 88 |
| .pl in Poland | 147 | 117 |
| .net on .net | 235 | 25 |
16 sites run both at once.
Questions
Which is more popular, MGID or Equativ (Smart AdServer)?
MGID is on more sites: 6,227 against 1,279 for Equativ (Smart AdServer), about 4.9 times as many, across the sites StackGrep has indexed.
Do sites use MGID and Equativ (Smart AdServer) together?
16 sites load both. That's often a switch in progress, or two teams picking different tools.
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